Betting has fast become a common trend among Ghanaian youth. These youth patronise betting companies, who have now also become numerous in Ghana, for sports betting and other betting purposes.
One of such betting companies is Bet Planet, who earlier this year signed a cross-section of Ghana’s biggest celebrities. They signed the likes of Shatta Wale, Wendy Shay, Lilwin, Kuami Eugene, Serwaa Amihere, DKB, Nadia Buari, Efya, Jackie Appiah, John Dumelo, Yvonne Okoro, Moesha Boduong, Salma Mumin, Selly Gally, Zynell Zuh, Sandra Ankobiah, Eno Barony, Kwaw Kese, Sister Derby, Kidi, Gloria Sarfo, Berverly Afaglo among others as ambassadors.
However, there is now bad news for these celebrities as the Ghana Gaming Commission bans betting companies from using celebrities in their advertisements nor ambassadorial deals.
The commission explained that, the decision is due to the increasing number of celebrities endorsing betting companies. Thus, the action may lure numerous young people into gambling. For which reason, the new guideline directs betting companies not to use celebrities for betting campaigns.
“Operators shall not use celebrities in their advertisements to entice the general public to gamble,” the statement read.
Moreover, all betting advertisements must first be approved by the Ghana Gaming Commission before being broadcasted – a move to ensure compliance of the new guideline.
This will help protect under-age persons as well as “the interests of punters, customers and stakeholders,” the statement added.
Celebrities who are already advertising these betting companies can no longer do so. Therefore, Shatta Wale, Wendy Shay, Lilwin, Jackie Appiah, Kuami Eugene, Kidi, and the other celebrities are currently banned from advertising for such betting companies.